Google Analytics on pxta.com

Google Consent Mode gcs Values Explained, What G100, G110, G101 and G111 Mean in a Request

Sun, 25 Oct 2026 00:00:00 +0000

Google Consent Mode is how a cookie banner tells Google’s tags what the visitor agreed to. The site sets defaults when the page loads, usually “denied”, and updates them when the visitor answers. Google’s tags then add the current state to every request they send, in a short field called gcs.

Four characters, and most people never look at them. They’re worth reading, because they show what the tags were told at the moment each request left the browser.

What Google Analytics 4 Sends From a Website, and Where Personal Data Slips In

Sun, 25 Oct 2026 00:00:00 +0000

Google Analytics 4 sends its data to an address ending in /g/collect, on google-analytics.com, analytics.google.com or a regional variant of them. One request can hold several events, one per line of the request body, with page details in the query string.

Google’s own rules say not to send personally identifiable information to Analytics. That’s a rule for the site owner, though, and the tag sends whatever the page gives it. PXTA checks what actually goes out.