https://pxta.com/tags/microsoft-uet/ Recent content in Microsoft Uet on pxta.com Hugo en-us Sun, 25 Oct 2026 00:00:00 +0000 https://pxta.com/what-the-microsoft-advertising-uet-tag-sends-page-titles-included/ Sun, 25 Oct 2026 00:00:00 +0000 https://pxta.com/what-the-microsoft-advertising-uet-tag-sends-page-titles-included/ <p>Microsoft&rsquo;s Universal Event Tracking tag, UET for short, is the conversion and remarketing tag for Microsoft Advertising, the ad network behind Bing search ads. It loads <code>bat.js</code> from <code>bat.bing.com</code> and sends its events to <code>bat.bing.com/action/</code>.</p> <p>It gets less attention than the Meta Pixel, and it often sends more than people expect: its page load events usually carry the page address and the page title.</p> <p><img src="https://pxta.com/images/tracker-uet.png" alt="A Microsoft UET request decoded by PXTA: the tag ID, the event type pageLoad, the address of a debt consolidation page, the page title Debt consolidation loans, and the machine ID, with the page address and title highlighted."></p>