https://pxta.com/tags/x-pixel/ Recent content in X Pixel on pxta.com Hugo en-us Sun, 25 Oct 2026 00:00:00 +0000 https://pxta.com/what-the-x-pixel-formerly-the-twitter-pixel-sends-from-page-addresses-to-search-terms/ Sun, 25 Oct 2026 00:00:00 +0000 https://pxta.com/what-the-x-pixel-formerly-the-twitter-pixel-sends-from-page-addresses-to-search-terms/ <p>X&rsquo;s website tag, still loaded from <code>static.ads-twitter.com</code> as <code>uwt.js</code>, sends its events to <code>analytics.twitter.com/i/adsct</code> and <code>t.co/i/adsct</code>. Many sites have one left over from a Twitter campaign years ago, and it keeps firing on every page.</p> <p>Its request is a plain query string. The interesting field has a long name: <code>tw_document_href</code>, the address of the page.</p> <p><img src="https://pxta.com/images/tracker-x.png" alt="An X Pixel request decoded by PXTA: the pixel ID, the pixel type, the page address of a search for pregnancy test, the search term decoded from it, and the events list, with the page address highlighted."></p>